No doubt, companies believe that Social Media is at the lowest cost while comparing to other methods of online marketing. However, companies are confused and worry about
How to manage social media effectively in order to achieve the result that they desire? (Since they do not have that experience ……SMM is still a new method of marketing)
What they are thinking……………
- Get involved in SM, which requires regular monitoring and engagement in the community and sharing of valuable information with public
- · SM is about developing trust and respect within the community rather than it is a channel for sales promotion only
- · The efforts of SM are a long term strategy, not a quick solution and the results are not as tangible as traditional media, how to evaluate it?
I am thinking …why don’t companies find an agency to manage and monitor its SM? Therefore, I search online….Great!!! Some agencies provide its services and I am surprised that lots of companies have used that service already, e.g. 3M….VISA…..HSBC…..DELL……
If you were marketer and were not confident to manage the SM, would you find an agency for help? Why?
Happy to hear your opinions.
