Last night, I searched information on the internet about global fashion brand. While I was searching, I was very curious…….how many super fans do some fashion brands have????
SOOOOOO, I searched it on facebook………to check how many facebook fans do they have?
9,940,407 people like Zara http://www.facebook.com/Zara
1,630,745 people like GAP http://www.facebook.com/gap
I am so surprised that ZARA has about 10 million fans on facebook. Moreover, I am thinking….can the marketers use facebook or other social media platforms to transfer first-time consumers into loyal consumers? According to Kotler’s model, there are different stages of relationship development.
I believe that loyalty program is widely used to keep close relationship with consumers. However, can companies use facebook to keep relationship with its super fans instead? Does it work? I am not sure but I believe that super fans are willing to have relationship with their favourite brands.
