Have you left a message to Old Spice Man in Facebook or Twitter and looked forward to receiving his reply?
Have you seen this video in YouTube before?
This is a successful campaign from Old Spice; it shows that how Old Spice makes use of social media to create a powerful viral marketing.
(FYI: Old Spice is a prominent American brand of male grooming products).
What have I learnt in this campaign?
New model of online communication
The main feature of social media is two-way communication. The campaign shows a further two-way communication that Old Spice Man would give online audiences a verbal response (video communication).New experience and funny!!
Connections between people
The campaign effectively reaches the online audiences that Old Spice Man connects with audiences “emotionally”. Online audiences look forward to receiving Old Spice Man’s response in social media and try to leave some provocative messages in facebook and twitter. It successfully draws online audiences’ attention and increases “brand awareness” on the internet.
Personalize the response
The response is “unique” that Old Spice Man specially records a video to his lucky fans, It really makes consumers happy and feels they are special.
What do you think of this campaign? Feel free to leave your comment.
