Tuesday 9 August 2011

Have you ever left a message to Old Spice Man?

Have you left a message to Old Spice Man in Facebook or Twitter and looked forward to receiving his reply? 

Have you seen this video in YouTube before?

This is a successful campaign from Old Spice; it shows that how Old Spice makes use of social media to create a powerful viral marketing.
 (FYI: Old Spice is a prominent American brand of male grooming products).
What have I learnt in this campaign?

New model of online communication
The main feature of social media is two-way communication. The campaign shows a further two-way communication that Old Spice Man would give online audiences a verbal response (video communication).New experience and funny!!

 Connections between people
The campaign effectively reaches the online audiences that Old Spice Man connects with audiences “emotionally”. Online audiences look forward to receiving Old Spice Man’s response in social media and try to leave some provocative messages in facebook and twitter. It successfully draws online audiences’ attention and increases “brand awareness” on the internet.

Personalize the response
The response is “unique” that Old Spice Man specially records a video to his lucky fans, It really makes consumers happy and feels they are special.

What do you think of this campaign? Feel free to leave your comment. 
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6 comments:

  1. Paulette Rouliez9 August 2011 at 1:14 pm

    Hi Ellen, great post. I think this campaign is fantastic. As you said it connects the brand with their customers in a emotional way. Also, I think is brilliant the fact that this man presents the product and its attributes (He says that "if your man smells like me anything it's possible' ).

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  2. Ellen Wong9 August 2011 at 4:00 pm

    Thanks for your comment. I think the success of this campaign is that it definitely connects with the brand and the product through OLD SPICE MAN!!! He is a "middle man" to connect between consumers and OLD SPICE brand. Good example!!

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  3. Wags9 August 2011 at 11:04 pm

    A hugely successful campaign!

    Did you see the recent updates to this story, with Fabio entering the scene? Google it! :)

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  4. Ellen Wong9 August 2011 at 11:15 pm

    Thanks Wags!!!
    Ohhhhhh!!!!New Old Spice Guy Fabio!!!!!!
    http://www.youtube.com/watch?v=H73O8zaHmAo
    http://www.youtube.com/watch?v=CcJwWz7zTjM&feature=relmfu

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  5. Daiz11 August 2011 at 2:29 am

    Hey Ellen :)
    Great post! LOL I love the Old Spice campaigns they're so creative and successful hahaha
    I never left a message on facebook as a matter of fact lol i rarely leave messages on businesses facebook hahaha but i think its a great way to engage customers and further increase brand awareness ~

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  6. rossouwe13 August 2011 at 5:27 pm

    This is also a way to reach a market that they have been missing for quite some time. The younger market is all over SM. Good strategy to revitalise the brand!
    Ross

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